How to keep looking into the lens when on camera speaking

Imagine having a conversation with somebody in person and they are never making
eye contact with you. They're just looking slightly away from you the whole time

yet they're talking to you and trying to be engaged with you, that would be kind of
weird and awkward, right? Well, the same idea applies when you're speaking on
camera to your audience. You are looking somewhere away from the lens and you're trying to connect with them and all they say are your eyes somewhere else as opposed to looking into their eyes through the lens.

I find it very important especially if you're trying to
connect with your audience.

So, here are a couple of tips you can apply to make sure that you keep your gaze into that lens.

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